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As a full service sales promotion agency specializing in the custom
design of consumer and employee incentive programs, The Barrett
Group offers a wide range of promotional services (link to full
list of services) including program conceptual design, supervision
and implementation; development of all creative elements, including
copy writing and graphic design; contest/sweepstakes rules, security
printing and seeding; complete fulfillment services, tracking and
promotion result analysis.
The Barrett Group provides consulting, development, administration
and fulfillment services for major corporations in both traditional
and new media (online/Internet) promotions. We offer promotion/marketing
consulting services on an hourly, daily or project basis.
We have the facilities and organizational support to handle virtually
any type of promotional or marketing program, from tracking data
on a daily basis to fulfillment of cash prizes, merchandise, or
travel. We have developed comprehensive company marketing plans,
designed employee and sales incentive programs, produced unique
customized premiums, conducted a wide variety of national sweepstakes
and contests and produced and developed motivational meetings and
seminars.
We design our programs using a number of vehicles, such as scratch
off cards, discount cards, collectibles, 800 # interactive telephone
systems, fax promotions, video, audio and CD, and Internet based
marketing solutions.
Our national and local clients come from a myriad of industries,
including: banking, oil company, fast food, automotive, retail,
packaged goods, supermarket, theme park, entertainment, and .com
companies.
What differentiates us from our competitors is the ability to listen
carefully to our clients' needs, recognize that our clients know
their businesses well, and design cost efficient programs that will
work within their operational environments to achieve bottom line
results. In short, we deliver well thought out, creatively designed
packages strategically aimed at resolving the marketing challenges
of our clients.
We are known for our creative approaches to solving marketing challenges
within complicated operational environments. In short, we produce
promotions that work!
The following is a general list of our services for all types of
consumer and employee incentives. We can concept your promotion
and run it from start to finish or we can handle any portion thereof!
We act as your partner in planning and executing the best promotion
possible for you! We also offer consulting services to assist you
in running your own promotion!
- Marketing / Promotion Consulting
- Contests, sweepstakes & games of chance
- Online (Internet) promotions
- Prize procurement
- Customized premiums and continuity programs
- Solicitation and coordination of tie-in partners
- Retail Training, Incentives, & Communication
- Sales and training programs
- Trade Incentives
- Write official contest/sweepstakes rules
- FTC, State, trademark, registration and bonding
- Affidavits & releases
- Concept development
- Artwork preparation
- Copywriting
- Security game printing
- In-store collateral materials
- Point-of-sale
- Training and promotion support materials
- Audio, CD & Videotape production
- Contest & sweepstakes prize fulfillment
- Online / Internet promotions
- Traditional print promotions
- Track and fulfill individual orders
- Bulk or drop ship to individual locations as needed.
- Data processing & research
- Direct response: Mail, telephone and FAX
- Sweepstakes Lists
- Computerized drawings
- Prize and rebate payments
- Maintain 800# customer service lines
- Security storage of entries
- Winner notification & tax reporting
We've been producing promotions that work for 20 years!
Got a marketing dilemma - let us help!
The Barrett Group, Inc. is a Los Angeles, California based
marketing and sales promotion agency specializing in the custom
design of consumer and employee incentive programs.
The agency was founded in 1981 by Sandy Minc, who remains actively
involved as The Barrett Group's owner and President. Sandy began
her career in advertising working on the McDonald's account
- back when an entire prize pool was just $5,000! She then parlayed
her marketing and promotion experience from McDonald's into
other fast food chains, oil companies, and supermarkets. The
Barrett Group, Inc. was founded with a belief that if promotions
could measurably increase sales in highly competitive retail
environments, they could also be effective for other industries
as well.
Over the years, through our core management team, The Barrett
Group has developed national and regional promotions on many
levels and in many industries.
We take pride in the fact that our promotions are custom designed
for our clients - they don't come off a shelf with a logo change.
They are strategically designed specifically to meet our clients'
marketing needs. We specialize in customer retention and customer
service programs, new product launches, programs to generate
sales, referrals and/or new accounts and programs to motivate
and train employees.
Our promotions are designed to be fun - and they work! We produce
prize based contests, sweepstakes and games as well as premium and
continuity programs in many types of arenas.
For the past twenty years, we have designed programs for a myriad
of Fortune 500 and 1000 companies in a number of different business
categories including: banking, oil company, convenience store, national
retail clothing, fast food, automotive, theme park, and packaged
goods. In fact, all of our business has been built strictly on referrals
from clients and vendors! Our client base continues to expand with
our cutting edge promotions and technical expertise.
For specific client information and/or references, please contact us.
The Barrett Group Inc.
2221 Rosecrans Ave., Suite 136
El Segundo, CA 90245
310.536.7004
fax 310.536.7007
Email: info@barretgroup.com
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